Back on linear television, the traditional "Lakorn" (soap opera) faced an existential crisis. Ratings for the big three channels (Channel 3, Channel 7, ONE31) continued their slow, painful decline. The audience, fragmented by streaming and short-form video, was no longer willing to sit through 150 episodes of amnesia, twin-swapping, and evil mother-in-laws.
The hits of 2023 were the exceptions that proved the rule. Duangjai Jab Suea (Channel 3) succeeded largely due to the return of the "Koojin" (celebrity couple) marketing machine, leveraging the real-life chemistry of its leads into viral TikTok moments. The shows that failed were the ones that refused to adapt. The industry realized that to survive, the Lakorn needs a streaming-first mentality: tighter scripts, shorter runtimes, and production value that can compete with Korean dramas.
2023 blurred the lines irrevocably. Massive influencers like Sasida and Kittiyakorn transitioned into leading roles in streaming series. While purists objected, their ability to draw millions of views validated the strategy. This symbiosis between YouTube personalities and mainstream media is the defining characteristic of 2023's popular media landscape. asiansexdiary 2023 thip thai anal xxx fuck vid
Finally, let’s talk about music. 2023 did not see a single "viral moment" as big as Milli’s sticky mango rice at Coachella in 2022, but it was a year of solidification for T-Pop.
The biggest song of the year was arguably "Yours" by LANDOKMAI. A soft, melancholic indie-rock ballad, it was inescapable—used in every TikTok edit and every sad-boy Instagram reel. It represented a shift away from EDM-heavy pop toward singer-songwriter authenticity. Back on linear television, the traditional "Lakorn" (soap
On the idol side, the boy band PROXIE continued their ascent, while solo artist Jeff Satur (also a BL star) proved he is a legitimate vocal powerhouse, bridging the gap between actor and musician seamlessly. The industry is finally building an infrastructure for T-Pop—music shows, award ceremonies, and training systems—that mirrors the K-pop model, albeit on a smaller scale.
While 2023 was celebratory, the push for "Thip" (top-tier) content came with labor pains. The industry faces "Burnout Culture." To maintain the high volume of weekly streaming episodes, crews often work 18-hour days. Furthermore, the censorship regarding the "Alcohol Bill" (preventing brand placement) forced writers into awkward script contortions. Finally, let’s talk about music
Moreover, the "Thip" aesthetic sometimes prioritized looking expensive over storytelling, leading to a few high-budget flops in Q3 of 2023 that looked beautiful but had no narrative soul.