When most travelers think of Indonesia, their minds drift to the limestone cliffs of Raja Ampat, the sacred rice terraces of Ubud, or the scent of clove cigarettes in a Yogyakarta alley. But to stop at the landscapes is to miss the heartbeat of the archipelago.

With over 270 million people and a hyper-active social media scene, Indonesia has birthed a pop culture monster that is loud, melodramatic, funny, and utterly addictive. From ghost-hunting YouTubers to stadium-filling folk-pop bands, here is your guide to the entertainment that actually gets Indonesians talking.

No discussion of pop culture is complete without the visual and gustatory.

Indonesian music is not monolithic. It is a war between the grassroots and the globalized.