The traditional "BUMN" (state-owned enterprise) job is no longer the holy grail. Indonesian youth are embracing the "creator economy" with a vengeance.
Young preachers like Hanif Attamimi and Felix Siauw (controversial to some, popular to many) have massive social media followings. They don't preach from old manuscripts; they use memes, vlogs, and Q&A sessions to discuss how to pray Subuh on time while working a night shift. Religion has been algorithmized. The traditional "BUMN" (state-owned enterprise) job is no
While politics often scares the older generation, youth are driving change quietly but effectively. they use memes
Due to tropical weather and a culture of socializing outside the home, youth spend heavily on experiences. The traditional "BUMN" (state-owned enterprise) job is no
Indonesian youth are among the world’s most active social media users.