The EasyJet Rounded Book font is a masterclass in strategic typography. It proves that a typeface is not just a vessel for words, but a core component of brand personality. By choosing curves over corners, easyJet successfully transformed the anxiety of budget travel into a user-friendly, accessible experience—one rounded letter at a time.
Rounded typefaces are psychologically associated with:
EasyJet’s use of Rounded Book supports its brand promise: “Making travel easy and affordable.” The font avoids corporate coldness, instead suggesting a digital-native, user-friendly experience.
If you're looking to identify a font or find something similar for your use:
Some popular rounded fonts that might serve a similar purpose include:
If you have a specific use case in mind (e.g., designing a piece of content, creating a presentation), I can offer more tailored advice on selecting an appropriate font.
EasyJet's primary font is a customized version of Cooper Black, often referred to as "EasyJet Rounded" or part of their bespoke brand family, EasyJet Sans. While the iconic logo uses a modified Cooper Black, the airline's broader brand identity, including digital and print body text, often utilizes "EasyJet Rounded Book" or "EasyJet Rounded Medium." Overview of EasyJet Rounded Book
This typeface is designed to be friendly, approachable, and highly legible. It captures the airline's "low-cost but high-spirit" vibe through soft, circular terminals and a modern sans-serif structure. 1. Core Visual Characteristics
Rounded Terminals: Unlike standard geometric sans-serifs (like Helvetica) that have sharp edges, this font features rounded ends on all strokes. This reduces visual "noise" and creates a softer, more inviting look.
Generous X-Height: The lowercase letters are relatively tall compared to the uppercase letters, which significantly improves legibility at small sizes—perfect for flight itineraries and mobile apps.
Geometric Foundations: The letters are based on near-perfect circles and straight lines, giving it a clean, organized feel that suggests efficiency. EASYJET ROUNDED BOOK FONT
Open Counters: The holes inside letters like 'e', 'a', and 'o' are large, preventing the font from looking "clogged" when printed in low-resolution environments. 2. Usage and Hierarchy
In the EasyJet brand guide, the "Book" weight is the workhorse of the family:
Body Copy: Used for terms and conditions, informational snippets, and descriptions on the EasyJet Website.
Subheaders: Often used in its Medium or Bold weights to create contrast, while "Book" handles the bulk of the reading material.
Mobile Interface: It is optimized for the EasyJet App, ensuring that flight details are readable even on small, bright screens. 3. Design Alternatives
If you don't have access to the proprietary EasyJet font, several similar fonts capture the same "rounded, friendly" aesthetic:
Cooper Black (Rounded): The closest relative to the original logo font.
Gotham Rounded: A premium alternative that offers a professional, modern geometric feel with rounded ends.
Varela Round: A popular, free Google Font that mimics the clean, open, and rounded look of the EasyJet brand.
Quicksand: Another free geometric sans-serif with rounded terminals that is widely used for modern, friendly web design. 4. Pairing Tips The EasyJet Rounded Book font is a masterclass
To make the most of a font like EasyJet Rounded Book, follow these design principles:
Pair with High Contrast: Use it alongside a bold, heavy weight (like Cooper Black) for headlines to create a clear visual hierarchy.
Avoid Overcrowding: Rounded fonts need "breathable" space. Increase the line-height (leading) to keep the text from feeling too "bubbly."
Color Usage: EasyJet pairs this font with their signature vibrant orange (#FF6600) and white to maintain high energy and readability.
EasyJet Rounded Book is a custom typeface designed by the London-based studio Dalton Maag for the airline
While it is a core part of their branding, it has received mixed "reviews" from design enthusiasts and UX professionals: Distinct Character
: Reviewers often note the font's "friendly and inviting" appearance. A specific design critique highlights its missing crossbar in the capital "A"
, which some find to be a limiting, "English-centered" stylistic choice. Contrast with Logo
: The typeface is frequently contrasted with the heavy, retro Cooper Black
used in the main easyJet logo. While the logo is all lowercase, the Rounded Book font is often used in uppercase for a modern, thin, and fresh feel. UX Concerns Rounded typefaces are psychologically associated with:
: Some UX designers have reviewed it as less "professional" for digital interfaces, suggesting alternatives like Chesna Grotesk VAG Rounded for better visual cohesion in mobile apps. Availability : It is an exclusive brand font and is not available for public use or purchase. to use in your own design project? What Font Does EasyJet Use? - Subframe
EasyJet is a well-known low-cost airline, and I'm assuming the blog post might be referring to their branding or typography.
After some research, I found that the font used by EasyJet is indeed a customized version of the Open Sans font family, which is a popular sans-serif font designed by Google.
However, I also found that EasyJet uses a rounded font, similar to Open Sans' rounded variant, for their brand identity. This rounded font is likely used for headings, titles, and other display purposes.
If you're interested in finding the specific blog post you mentioned, could you please provide more context or details about the article, such as:
I'll do my best to help you track down the information you're looking for!
The current iteration of the EasyJet Rounded Book Font solidified during the airline’s major brand refresh between 2015 and 2018. Prior to this, EasyJet used a mix of standard fonts, most notably Frutiger (another friendly sans-serif) and Arial Rounded.
However, as the airline expanded its digital footprint (app, website, inflight entertainment), inconsistencies arose. The design agency Uncommon Creative Studio (and previously, DesignStudio) worked to create a unified proprietary font family.
While EasyJet has never released the exact .ttf or .otf file to the public, forensic typography analysis suggests the EasyJet Rounded Book Font is either:
The "Book" weight was engineered specifically for readability on low-resolution LED screens at airport gates and on mobile devices.