Platforms like ShareChat and Moj have democratized lifestyle content. A farmer in Punjab using a tractor to create a fitness reel, or a housewife in Lucknow teaching chikankari embroidery via YouTube Shorts—this is the new Indian lifestyle guru.
A significant portion of the consumption comes from the Indian diaspora (USA, UK, Canada, UAE). This audience seeks: geomagic design x crack top
There is a massive resurgence of pride in Indian roots, presented through a modern lens. Platforms like ShareChat and Moj have democratized lifestyle
Date: October 2023 Subject: Trends, Consumption Patterns, and Market Analysis and Market Analysis