For a very Limited Time: Save up-to 99% on Retail Price!

During our Kickstarter campaign, pick any of the perks and you'll get a special, fully-functional version of Live Broadcaster for Mac, Windows and iPad/iPhone. You can save up to $99.

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Cameleon

The newest thing about social media, live streaming is having it's moment. Go Live! with YouTube and Facebook Live and broadcast to the largest audiences in the world:

Download for /
iPhone app NEW

Easiest to use and completely-free
live video streaming software and professional broadcasting solution.

try free or scroll & learn more:

Live Streaming App
+
HD 1080p, 30fps
+
1-12 Cameras
+
Mobile App
iOS / Android
+
WebCam, GoPro
USB-Cam, IP-Cam

how it works

Easy, simple and extremely powerful:
1. Download
2. Add Camera
3. Go Live in one click!

Download Cameleon

Download

Download Cameleon for Windows or MacOS. Gumroad is the best platform that enables creators to sell products directly to consumers.

Add Camera

Add Camera

Use your Windows PC, Mac, iPhone, iPad, Android with built-in camera or attach any USB WebCam, GoPro Hero, any IP Camera (watch demo).

Live

Done!

You're live! HD, high frame-rate, all the bells and whistles included, no compromises. Share on YouTube, Facebook, Twitter, ...

Tech-features

"Easy, simple and extremely powerful. Cameleon is the absolute must-have for everyone working with social media. It saves you a tremendous amount of time and has more features than you'll ever need."

Have your own media server?

Cameleon is capable of streaming to RTMP media servers like Adobe Media Server, Wowza, Nginix RTMP/HLS Module, Red5, Codem, ErlyVideo, Flumotion, GMediaServer, MistServer, RubyIZUMI, RTMPlite and more ...

Running a successful streaming business?

Stream to your own server in the best possible quality and forget about transcoding costs, forever. We also offer white-branded solutions to build your own live streaming business, regardless of industry. Contact us for details.

Virtual cameras? No problem.

Cameleon is compatible with most virtual camera software like ManyCam, SplitCam, VLC 2VCam plugin, Magic Camera and others. It works with your built-in webcam, USB WebCams, see all compatible cameras

The Benefits

YouTube Live

YouTube is beginning to take live streaming seriously, and that will change the Internet.

With a live event you run more ads, increasing your revenue and interact with fans in real-time, on multiple channels. It's a new opportunity to cross-promote your content. Go live. Anytime. For any reason.

Facebook Live

Live lets people, public figures and Pages share live video with their audience.

Founder, Mark Zuckerberg views Facebook Live as the next step in the social network’s evolution. Now, Facebook gives live videos the prime placement, effectively making live video a central feature of the social network.

Twitter

Periscope has grown a lot in its short first year of existence. To date, users have created more than 200 million broadcasts, Twitter said.

Periscope also revealed that every day, users watch a combined 110 years worth of video through its native iOS and Android apps.

HTML / WordPress

Embedding live video from YouTube is quite simple these days. Video is entertaining and a cost-effective marketing tool, it also offers a personal touch.

Add a video to your WordPress, Joomla, Squarespace, Wix or HTML website and let Cameleon handle the live broadcast.

Home Security

Are you 100% sure your home surveillance is not a public "Real World" show for hackers? Keep it private and highly secure!

Cameleon is sending the stream to YouTube, where the privacy is protected by Google's world-class security and reliability.

Private Streams

It may feel wrong watching your private stuff over the social network but hey, we must trust at least one.

We rather deal with the feeling vs the headache when our home network or service provider is hacked. Hacking a gmail account is almost impossible.

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In the medical field, survivor stories are saving lives. Consider the rise of sepsis awareness campaigns. For years, sepsis (the body’s extreme response to an infection) was called "the silent killer" because symptoms were vague. Then, campaigns like the Sepsis Alliance’s "Spotlight on Sepsis" began featuring survivors like Rory Staunton, a 12-year-old who died after a scraped elbow led to septic shock.

Rory’s parents turned their tragedy into the "Rory’s Regulations" campaign in New York State. By telling his specific story—the missed signs, the delayed diagnosis—they created a checklist (temperature, mental confusion, pain) that providers now use universally. A personal tragedy became a systemic protocol.

| Method | Emotional Impact | Risk of Harm | Behavior Change | |------------|----------------------|------------------|----------------------| | Survivor Stories | High | High (retraumatization) | Moderate to High | | Statistics/Data | Low | None | Low | | Fear-Based Ads (e.g., graphic images) | Moderate | Moderate (desensitization) | Low | | Skills Training (e.g., bystander intervention) | Low | Very Low | Very High |

An awareness campaign without a clear action is just noise. Survivor stories are uniquely positioned to drive behavior change because they answer the question, "What should I do?"

Consider the difference between two anti-trafficking billboards:

The second billboard provides a script. It teaches the audience how to recognize trafficking (the tattoo branding) and why their action matters (she is home now).

Grade: B+ (when done ethically) / D- (when exploitative)

Survivor stories are the heart of awareness campaigns—they move people in ways data never can. However, the field is rife with ethical violations. A campaign that prioritizes the survivor’s agency and well-being over the organization’s fundraising goals is transformative. A campaign that extracts trauma for clicks is harmful.

Recommendation: Before launching a survivor-story campaign, ask three questions:

If you cannot answer “yes” to all three, do not run the campaign. Instead, use anonymous composite narratives or professional actors reading verbatim transcripts (with survivor permission) to reduce harm.

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What is the next frontier for survivor stories and awareness campaigns? Immersion.

The goal is the same: to close the empathy gap. To make a donor in New York feel the desperation of a survivor searching for a shelter bed in Mumbai. To make a legislator understand the exhaustion of a nurse navigating a broken mental health system.

There is a cultural tendency to frame survivors as "heroes" or "warriors." While empowering for some, this narrative can be alienating for those who are still struggling or whose condition is terminal. It implies that survival is a matter of willpower rather than circumstance or medical access. Ethical campaigns must allow space for messy, non-linear narratives of survival that include anger, grief, and unresolved pain.

The Power of Resilience: Survivor Stories and the Impact of Awareness Campaigns

In the face of adversity—be it health crises, social injustice, or personal trauma—the human spirit has a remarkable capacity to endure. However, endurance alone isn't always enough to spark change. The bridge between personal struggle and systemic progress is built on two pillars: survivor stories and awareness campaigns.

When a survivor shares their journey, they transform a private battle into a public catalyst for empathy and action. When paired with strategic awareness campaigns, these narratives become the most powerful tools we have for education, prevention, and healing. The Heartbeat of Change: Why Survivor Stories Matter

Data and statistics can inform the mind, but stories move the heart. In any movement—whether it’s breast cancer advocacy, domestic violence prevention, or mental health awareness—the "survivor" is the primary witness to the reality of the issue. 1. Breaking the Silence

For many, trauma is accompanied by a heavy blanket of shame or stigma. When a survivor speaks up, they give others permission to do the same. This "ripple effect" is often the first step in dismantling the culture of silence that allows issues like abuse or chronic illness to persist in the shadows. 2. Humanizing the Data

It’s easy to look at a graph showing rising rates of a disease and feel detached. It is much harder to ignore the story of a mother describing her fight for recovery or a young adult navigating life after a terminal diagnosis. Stories provide a face, a name, and a heartbeat to the numbers. 3. Providing a Roadmap

For those currently in the "thick of it," a survivor's story acts as a lighthouse. It provides tangible proof that survival is possible. Narratives that include specific hurdles—and how they were overcome—serve as informal guides for others navigating similar paths. The Framework of Impact: How Awareness Campaigns Work In the medical field, survivor stories are saving lives

If stories are the fuel, awareness campaigns are the engine. A well-constructed campaign takes the raw energy of survivor experiences and directs it toward a specific goal. Education and Prevention

Many campaigns focus on early detection or preventative measures. For example, campaigns centered on melanoma often feature survivors who share how a simple skin check saved their lives. By highlighting "what to look for," these campaigns turn awareness into life-saving action. Reducing Stigma

Mental health campaigns, such as "Bell Let's Talk" or "Time to Change," rely heavily on survivors of depression, anxiety, and PTSD. By normalizing these conversations, the campaigns aim to lower the barriers for people seeking professional help. Policy and Legislation

When survivor stories reach the ears of policymakers, they can lead to real legal change. Many laws regarding child safety, healthcare funding, and victim rights are named after the survivors (or victims) whose stories highlighted a gap in the system. The Synergy: When Stories Meet Strategy

The most successful social movements in recent history have mastered the blend of personal narrative and broad-scale campaigning.

The Pink Ribbon Movement: By encouraging breast cancer survivors to share their stories openly, what was once a "taboo" illness became a global cause that has raised billions for research.

The #MeToo Movement: This started as a way for survivors of sexual harassment and assault to find solidarity. It grew into a global awareness campaign that shifted corporate cultures and legal standards worldwide.

The ALS Ice Bucket Challenge: While it focused on a fun activity, the core of the campaign was the heart-wrenching videos of survivors and their families explaining the brutal reality of the disease. The Ethics of Sharing

While survivor stories are powerful, they must be handled with care. Ethical awareness campaigns prioritize the well-being of the survivor over the "shock value" of the story.

Informed Consent: Survivors should have total control over how their story is told and where it is shared.

Support Systems: Sharing trauma can be re-traumatizing. Campaigns must ensure survivors have access to emotional support throughout the process.

Purpose-Driven: A story shouldn't just be shared for clicks; it should be tied to a clear call to action (donating, signing a petition, or getting a check-up). Conclusion: Your Voice is a Catalyst

Survivor stories and awareness campaigns are more than just marketing or storytelling; they are an essential part of the social fabric that keeps us safe and informed. They remind us that while pain is universal, so is the capacity for recovery and the will to help others.

Whether you are a survivor finding your voice or an advocate launching a campaign, remember that one person's "I made it through" can be the exact words someone else needs to hear to start their own journey toward healing.

Sharing survivor stories is a powerful tool for healing, shifting societal attitudes, and influencing policy [9]. These narratives transform abstract statistics into human experiences, fostering empathy and driving meaningful change through structured awareness campaigns. The Power of the Narrative The second billboard provides a script

For many, storytelling is a form of rebuilding and validation [10]. Campaigns often focus on specific goals:

Dismantling Myths: The “What Were You Wearing?” campaign uses survivors' accounts to fight victim-blaming by displaying the mundane outfits worn at the time of an assault [5, 19].

Creating Community: Projects like SafeHouse Denver use stories to provide comfort to those still struggling, showing that survival can turn into strength [20].

Advocating for Change: Survivors of gun violence and human trafficking share their journeys to demand legislative action and better support systems [4, 22]. Global Awareness Campaigns

Awareness campaigns often align with global movements to amplify survivor voices:

16 Days of Activism: This international campaign features stories from survivors—such as women in Darfur—to call for an end to gender-based violence and demand accountability from global leaders [16, 24].

White Ribbon Day: Local government initiatives, like those in Peterborough, use short films to showcase the steps survivors take to rebuild their lives after domestic abuse [32].

National Cancer Survivor Day: Organizations like the ACCO share stories of childhood cancer survivors to raise awareness and support research for better treatments [27]. How to Safely Share Your Story

For those considering sharing their own experience, advocacy groups suggest several steps:

Identify Your Message: Focus on the main takeaway you want the audience to remember [9].

Seek Support: Many organizations provide workbooks and resources to help survivors navigate the emotional weight of public speaking or writing [10].

Choose Your Platform: Whether through anonymous online libraries or social media hashtags like #16Days, choose a medium that feels safe and empowering [12, 24].


Title: Beyond the Statistic: Why Survivor Stories Are the Heartbeat of Real Awareness

Subtitle: How one voice can change a thousand minds.

We live in a world flooded with data. We see numbers for disease rates, accident statistics, and crime reports every day. But here is the hard truth: Statistics save systems. Stories save people.

If you have ever wondered why awareness campaigns matter—or why survivors choose to speak out despite the pain—this is for you.

Download

Support cameleon development with a very low, one-time payment or spread the world and download completely-free.

Cameleon

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companion
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Cameleon +

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companion
support us with

$19

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Cameleon

Windows / macOS
companion
share to download

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Cameleon

iOS
iPhone to YouTube
and Facebook Live

$29.90

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Cameleon +

one time payment

$19

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The Software

Powerful live streaming app for Windows and Mac. Now, with companion for iPhone, iPad and Android devices.

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All you'll ever need

"Easy, simple and extremely powerful. Cameleon is the absolute must-have for everyone working with social media. It saves you a tremendous amount of time and has more features than you'll ever need."

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Cameleon 2.0 alpha

Upgrade features we're working on:

  • brand new, one-click friendly UI built from scratch
  • built-in Facebook Live Video (and two other channels)
  • see complete list ...

Reviews

Don’t take our word, see what others say about Cameleon.

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... the absolute must-have for everyone working with social media. It saves you a tremendous amount of time ...

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Excellent software Brilliantly simple, if I could add anything though I'd like to be able to embed a webpage PIP (please!)

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Finally a great app for live streaming. Great, easy to setup.

Best app for livestreaming! Loveit!

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faq

Got questions? Feel free to send us an email.

How to start a live broadcast?

It's very easy to start your live broadcast and you don't need any technical knowledge. Follow these three steps:

  1. Download Cameleon (click here)
  2. Add Camera (see how)
  3. Go Live in one click (see how)

Best camera for live streaming?

The easiest to start with will be your built-in webcam on your laptop, nothing to configure, it should show up in Cameleon by default.

When that works, get any good quality webcam or a decent IP Camera.

For using your GoPro HERO, click here.

Can I use my GoPro HERO?

Absolutely. Cameleon will work with any stream sent trough Real Time Streaming Protocol (RTSP). Please read this post carefully to understand how the RTSP stream is working and how to get the URL.

Can I broadcast from my iPhone?

We have the broadcaster for iPhone and iPad ready however, we didn't release it until it's tested for any major issues. Please subscribe to our newsletter and we'll send you the alpha app shortly.

tech specs

Need more info? Please have a look at the tech specs.

Compatibility

Cameleon - Windows 10, Windows 8 & up, Windows 7 (limited), macOS Sierra 10.12, OS X El Capitan 10.11, OS X Yosemite 10.10
Companion - iPhone iOS 7 & up, iPad iOS 7 & up, Android 4.3 & up
Broadcaster - iPhone iPhone iOS 8 & up, iPad iPhone iOS 8 & up, Android 4.4 & up

Cameras

Cameleon works with your laptop's built-in camera, most USB WebCams, Apple FaceTime camera, GoPro Hero, GoPro Session, DSLRs (with hack) and any standard CCTV IP Camera. Anything that uses the Real Time Streaming Protocol (RTSP).
Cameleon is also compatible with most virtual cameras.

Streaming

Stream Quality - 720p (default), 1080p (request), 720p and below, 4K (possible)
Networks - YouTube Live, Facebook Live (request), Local recording, Cloud recording (off), spycam.io (off), RTSP and most media servers e.g. Adobe Media Server, Wowza, Nginix RTMP/HLS Module, etc.

Cloud & Tools

Kickstarter

Two successful Kickstarter campaigns so far, with Cameleon 2.0 live now and Cameleon Broadcaster around the corner.

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Broadcaster

Alpha 2016 Q3
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LIVE NOW

Back Us and get 90% off
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December 2015

$5,350 pledged - 127%
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June 2015

$6,837 pledged - 105%

timeline

Here’s a roadmap of our product to highlight the milestones from the initial phase to delivery and future updates.

now
June 2016

Kickstarter

Facebook Live & YouTube Live Streaming with Cameleon 2.0

2016
December 2015

Kickstarter

Best Live Streaming Software for YouTube. Successfully pledged $5,350.

June 2015

Kickstarter

Best Live Streaming Software. Successfully pledged $6,837 to help bring the project to life.

April 2015

Cameleon

January 2015

spycam.io (Browser/Cloud)

2015
Q2 2014

Research

2014, idea

Companion

In-your-pocket remote access to your live streaming servers. Regardless of platform (Windows/macOS), Companion will connect to any Cameleon server, enabling one-click access to most features you will ever need.

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newsletter

Subscribe to our product newsletter to get notified when we launch the product or when we completed a milestone

get in touch

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Cameleon 2.0

Facebook Live

AND ONE-TOUCH UI

$299$29.90 early bird offer

That's 90% off for upcoming Cameleon Apps. Stream live to YouTube and Facebook using your iPhone/iPad and get Cameleon 2.0 with Facebook Live and new UI before it's release.