If you are a content creator looking to break into this niche, the Remy Woods playbook is surprisingly replicable.

This video essay (if a 60-second Reel can be called that) saw Woods strapping LED lights to zero-turn mowers and racing them while wearing silent disco headphones. The audio shifted depending on which racer’s POV you watched. This piece of content broke the fourth wall of yard work, suggesting that landscaping is just choreography waiting for a beat drop.

Let’s look at three specific pieces of popular media that came from this collaboration, which have collectively garnered over 200 million views.