In 2022, a small craft bourbon distillery in Kentucky launched a new flavored whiskey. They designed a colorful label featuring the phrase “Honey Infused.” They submitted it for COLA without consulting a specialist. The TTB rejected it, stating “infused” implied a still-strength flavor addition without a formula.
Panicked and facing a delayed launch, they turned to Libby Turner’s TTB crash course. Within 48 hours, they learned they needed to change the label wording to “with natural honey flavor” and submit a formula for the honey dosage. Turner’s template allowed them to refile correctly. Approval came in three weeks instead of three months.
That single intervention saved them over $50,000 in lost revenue and warehousing costs. libby turner ttb
Pre-TTB Career: Prior to her appointment at the TTB, Turner had an extensive career in both the private sector and government, specifically focusing on wine and spirits. She served as the Vice President of Federal Government Relations for the Wine & Spirits Wholesalers of America (WSWA). In this role, she represented the interests of distributors before Congress and federal agencies, giving her deep expertise in the regulatory landscape of the industry she would later oversee.
Appointment Process:
Navigating TTB regulations without guidance is like trying to land a plane using only a map of the airport’s parking lot. The information is dense, the consequences of error are severe, and the clock is always ticking toward your next filing deadline.
Libby Turner TTB has become a cornerstone keyword in the alcohol beverage industry because it represents a promise: that you don’t need a law degree or a decade of federal experience to get your labels approved, your formulas accepted, and your audits passed. In 2022, a small craft bourbon distillery in
Whether you’re launching a new gin, importing a rare rum, or expanding a winery’s distribution across state lines, investing time in Libby Turner’s TTB resources is one of the smartest compliance dollars you’ll spend. Her practical, plain-English approach has saved countless businesses from the dreaded TTB warning letter—and it can protect yours, too.
Call to Action: Have you used Libby Turner’s TTB training? Share your experience in the comments below. And if you’re still struggling with a COLA rejection or formula notice, check out our recommended TTB compliance toolkit—featuring Libby Turner’s latest webinar schedule. Pre-TTB Career: Prior to her appointment at the
Disclaimer: This article is for informational purposes and does not constitute legal advice. Always consult a qualified attorney for specific TTB compliance matters.