Build working knowledge of strategic marketing analytics models and metrics, using Stephan Sorger’s material as the primary text (assumed PDF). Finish with a short applied project.
Sorger visually breaks down the marketing funnel into three strategic "buckets." Unlike generic analytics books that focus solely on
If you manage to get your hands on the Marketing Analytics Strategic Models and Metrics PDF, pay close attention to the glossary of metrics. Sorger categorizes them by strategic intent: These are an excellent supplement if you cannot
Stephan Sorger is a renowned educator, author, and industry expert known for distilling complex analytics into digestible, strategic frameworks. His material—often sought in PDF format for its portability and searchability—focuses on three core pillars: Unlike generic analytics books that focus solely on
Unlike generic analytics books that focus solely on spreadsheet functions, Sorger’s approach ties every metric back to a strategic business question. He answers the "Why" before the "How."
Stephan Sorger provides free, high-quality video lectures on YouTube and his site covering many of the same topics. Search for:
These are an excellent supplement if you cannot obtain the PDF immediately.
