This paper examines the phenomenon of Miami TV, with a focused case study on presenter Jenny Scordamaglia and the media framing of her as a “target” in online and broadcast discourse. It analyzes the evolution of Miami’s television landscape, the rise of personality-driven local media, Scordamaglia’s role and public image, mechanisms that turn media figures into targets (legal, social, and commercial), and the implications for journalists, audiences, and local culture. The goal is to provide a balanced, research-informed resource useful to media studies students, local journalists, and readers interested in Miami’s cultural media dynamics.
Controversially, one must ask: Does Jenny Scordamaglia benefit from being a target? Miami TV - Jenny Scordamaglia Target
In the attention economy, conflict drives currency. Every time a news outlet calls Miami TV “too hot for TV” or a religious group condemns her, her subscriptions spike. Scordamaglia has mastered the art of the martyrdom marketing loop: This paper examines the phenomenon of Miami TV,
This cycle has kept Miami TV alive for over a decade—far longer than most digital networks. The “target” is not a bug; it is a feature of her brand. This cycle has kept Miami TV alive for