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In modern media studies, content is viewed as a product moving through an industrial system.

The 2008 Olympics closing ceremony was not only watched live but clipped, GIF’d, and discussed across nascent social media. The line between “producer” and “consumer” of entertainment content began to dissolve permanently.


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Top box office (22–24 August 2008):

Notably, The Dark Knight had been in theaters for six weeks, demonstrating the new “long tail” theatrical run enabled by digital word-of-mouth.