Report compiled: June 2024
Data sources: Social Blade, Sensor Tower (est.), internal engagement analysis, publicly available brand deals, Spotify for Artists (artist-provided milestones).
Companies are moving away from hiring generalist "social media interns" and looking for dedicated Content Strategists. These professionals are expected to understand:
Isla successfully monetized vulnerability. Unlike 2023, where she chased trends, Summer 2024 saw her create a genre: "Productive melancholy."
Next Steps (Fall 2024):
Risk Assessment:
If your video has a gimbal, a drone, and a three-point lighting setup on the beach, you look like a tourist, not a local. Authenticity > Production value.
In 2024, quiet quitting is out. Strategic upskilling is in. Use your Isla Summer content to document earning a certification.
Post a reel: "Day 3 of the Isla Summer career grind: Finished Module 4 of my AI cert. Here are 2 things I learned about prompt engineering while sitting on a paddleboard." – This is shareable, surprising, and demonstrates discipline.
Report compiled: June 2024
Data sources: Social Blade, Sensor Tower (est.), internal engagement analysis, publicly available brand deals, Spotify for Artists (artist-provided milestones).
Companies are moving away from hiring generalist "social media interns" and looking for dedicated Content Strategists. These professionals are expected to understand:
Isla successfully monetized vulnerability. Unlike 2023, where she chased trends, Summer 2024 saw her create a genre: "Productive melancholy."
Next Steps (Fall 2024):
Risk Assessment:
If your video has a gimbal, a drone, and a three-point lighting setup on the beach, you look like a tourist, not a local. Authenticity > Production value.
In 2024, quiet quitting is out. Strategic upskilling is in. Use your Isla Summer content to document earning a certification.
Post a reel: "Day 3 of the Isla Summer career grind: Finished Module 4 of my AI cert. Here are 2 things I learned about prompt engineering while sitting on a paddleboard." – This is shareable, surprising, and demonstrates discipline.
