By Q4 2021, the "Peluchin formula" became predictable. Critics argued the hyper-editing was overstimulating and actually stressed out viewers (and the cats). The channel’s viewership peaked in August 2021 and began a slow decline as the algorithm moved toward "slow TV" and ASMR.
There is no singular "viral" cat video from 2021 involving Peluchin Entertainment that matches the scale of his 2018 controversy. However, searches for this term in 2021 usually relate to the following: peluchin entertainment cat video 2021
Mid-2021, YouTube aggressively pushed "Shorts" (its answer to TikTok). Peluchin Entertainment was a first mover. They clipped their long-form cat compilations into 15-to-30-second vertical snippets. These snippets, usually featuring the channel’s signature neon green background and a cat doing something ridiculous, racked up billions of views collectively. By Q4 2021, the "Peluchin formula" became predictable