Puedes aplicar el método Mario Alonso Puig hoy mismo:
BBVA ha sido pionero en la banca digital. Bajo el lema "Somos el banco del siglo XXI", la entidad presidida por Carlos Torres Vila ha realizado una apuesta agresiva por la tecnología, la inteligencia artificial y los datos. Sin embargo, la tecnología por sí sola no basta.
La verdadera crisis de la banca moderna no es técnica; es emocional y cultural. Los empleados de BBVA, acostumbrados a la estabilidad del ladrillo y las sucursales físicas, se enfrentaron a un cisma: la automatización de procesos, la obsolescencia de la oficina tradicional y la presión de los neobancos.
Aquí es donde entra la influencia de Mario Alonso Puig. Su enfoque ayuda a los directivos y equipos a desactivar el "miedo paralizante" (lo que él llama la amígdala cerebral secuestrada) para activar la "inteligencia ejecutiva" necesaria para innovar. reinventarse mario alonso puig bbva
For the individual employee or leader within BBVA—or any organization—reinventing oneself means moving from a fixed mindset (“I am not good at technology”) to a growth mindset (“I am learning to master digital tools”). Puig offers simple, daily practices: asking “what if?” instead of “why me?”; replacing self-criticism with self-compassion; and taking small, calculated risks that build neural scaffolding for larger changes.
One of Puig’s most powerful examples is the act of listening. True reinvention requires listening to perspectives that challenge one’s own mental models. In BBVA’s customer service transformation, employees who learned to listen without defensiveness were better able to reinvent their interactions, moving from transactional problem-solving to empathetic relationship-building.
Alonso Puig comienza por redefinir el concepto de crisis. Lejos de la connotación negativa que solemos atribuirle, el médico sugiere que una crisis es, etimológicamente, un momento de discernimiento. Es el punto de inflexión donde el cerebro se ve obligado a salir de sus mapas mentales anticuados. Puedes aplicar el método Mario Alonso Puig hoy
En sus charlas para BBVA, Puig explica que el ser humano tiende a la homeostasis: nos gusta estar en equilibrio, en la zona de confort. Sin embargo, cuando el entorno cambia drásticamente —como ha sucedido en la última década con la transformación digital y social—, nuestros viejos mapas dejan de ser útiles. Reinventarse, por tanto, es el proceso de aceptar que el mapa antiguo ya no nos lleva a ningún sitio y tener el valor de dibujar uno nuevo.
In a world defined by volatility, uncertainty, complexity, and ambiguity (VUCA), the ability to adapt is no longer just a competitive advantage; it is a prerequisite for survival. The Spanish concept of reinventarse—to reinvent oneself—has emerged as a critical leadership and personal development skill. Few have articulated this concept as compellingly as Dr. Mario Alonso Puig, a renowned surgeon, author, and expert in leadership and neuroscience. Through his longstanding collaboration with the financial institution BBVA, Puig has translated complex neuroscientific principles into actionable frameworks for personal and professional transformation, demonstrating that reinvention is not a superficial change of image but a profound rewiring of the mind.
Un punto clave en la filosofía de Alonso Puig es la gestión de la energía. La queja y la victimización son estados que consumen una enorme cantidad de energía mental sin producir ningún resultado. Para reinventarse, es necesario pasar del rol de víctima ("esto me pasa a mí") al rol de creador ("esto es lo que voy a hacer yo con lo que me pasa"). La verdadera crisis de la banca moderna no
Este cambio de actitud es lo que transforma una situación adversa en una oportunidad. En sus diálogos con ejecutivos y empleados, Puig subraya que la creatividad no es un don exclusivo de los artistas, sino una capacidad intrínseca del ser humano para resolver problemas de manera original.
Drawing from his collaboration with BBVA, Dr. Puig structures the process of reinvention around several key pillars:
Dr. Mario Alonso Puig, an associate professor at Harvard University’s Executive Program and a member of the New York Academy of Sciences, approaches reinvention not as a motivational slogan but as a neurological process. Central to his argument is the concept of neuroplasticity—the brain’s ability to reorganize itself by forming new neural connections throughout life. For decades, it was believed that the adult brain was fixed and immutable. Puig, leveraging cutting-edge research, shows the opposite: every thought, emotion, and action physically reshapes our neural architecture.
Reinventing oneself, therefore, means consciously directing this plasticity. Puig explains that when individuals fall into repetitive patterns of fear, frustration, or resignation, they strengthen neural pathways that lead to stagnation. Conversely, by cultivating curiosity, courage, and a growth mindset, they can forge new pathways that enable innovative thinking and resilience. In his lectures for BBVA, Puig often uses the metaphor of a path in the forest: the more you walk the same route, the deeper and more automatic it becomes. To reinvent yourself, you must deliberately cut a new path, knowing that the old one will eventually grow over.