| Year | Units Sold | Revenue | COGS | Gross Margin | Marketing Spend | Net Profit | |------|------------|---------|------|--------------|-----------------|------------| | 2026 (Launch) | 30,000 | 2,400,000 | 720,000 | 70 % | 300,000 | 480,000 | | 2027 | 45,000 | 3,600,000 | 1,080,000 | 70 % | 420,000 | 720,000 | | 2028 | 55,000 | 4,400,000 | 1,320,000 | 70 % | 440,000 | 940,000 |
Assumptions: 70 % gross margin (premium materials + limited‑edition pricing), 12 % of revenue allocated to marketing, 20 % of sales via DTC channel (higher margin), remainder via retail (lower margin). sophie dee posit box top
Break‑even is projected in Q4 2026 under the above assumptions. | Year | Units Sold | Revenue |
Work from anywhere? Tuck the front hem of the Posit Box Top loosely into a high-waisted, pleated work skirt or tailored trousers. Leave the back out to maintain that relaxed feel. Because the top is structured, it looks polished enough for a Zoom call with executives. Work from anywhere
Pair a white Sophie Dee Posit Box Top with high-waisted, wide-leg linen trousers and Birkenstock Bostons. Add a gold chain necklace to draw the eye to the structured crew neck. This look works for brunch, gallery openings, or travel days.