Subscribed Channels
Available on Web & Apps
Mature Audiences Only
The following programme contains content intended for mature audience only.
Please enter your Now ID password.
I confirm I have attained the age of 18.
I agree to the Terms and Conditions and the disabling of the Mature Content Lock.
Let's Chat
To understand the market, one must navigate its genres. The type of popular video that goes viral in Jakarta differs vastly from that in New York. Here are the current reigning champions of Indonesian digital content:
No analysis of popular videos is complete without TikTok. Indonesia is TikTok's largest and most influential market in Southeast Asia. TikTok Shop (now rolled back into Tokopedia following the merger with GoTo) turned short videos into direct sales.
Gen Z in Indonesia does not search for products; they discover them via viral challenges. The "OOTD" (Outfit of the Day) videos in Jakarta set fashion trends for the entire region. Moreover, TikTok has become a launchpad for indie musicians. A song that becomes a background track for a viral dance challenge (e.g., "Sial" by Mahalini or "Tak Ingin Usai" by Keisya) instantly climbs the Spotify charts. The video drives the music, not the other way around.
Subscriptions
If you have logged into your account when using this Live Chat, please ensure you logout from your account immediately after every Live Chat session for security reasons. To facilitate our handling of your enquiries, your personal data or information may be required and your conversation with us through the live chat will be recorded. Any personal data or information provided by you or collected by us during the live chat, is collected, used and retained, all in accordance with the requirements of the Personal Data (Privacy) Ordinance and the Privacy Policy Statement of Now TV Limited (which can be viewed at https://www.hkt.com/privacy-statement?locale=en) for the purposes of processing and handling your enquiries and service subscriptions, general customer service and quality management. You may decide at your own discretion whether to provide your personal data or information but your failure in providing such the same will cause us to be unable to process your enquiries. Request for access to or correction of your personal data can be made by contacting the Privacy Compliance Officer by writing to GPO Box 9872, GPO, Hong Kong or sending an email to (please specify “Now TV App – Live Chat”).
© Now TV Limited. All Rights Reserved. To understand the market, one must navigate its genres
Subscriptions
Customer Support