Our diffusion analysis supports a hybrid model where algorithmic amplification (platform “For‑You” pushes) interacts with human‑driven cross‑platform bridging. The “core‑periphery” structure resembles classic “influencer‑centric” diffusion but is accelerated by short‑form looping mechanics.
In 99% of cases involving these specific keyword structures, the actual video does not exist in the way the user expects. Our diffusion analysis supports a hybrid model where
| Dominant Frame | Representative Quote (anonymised) | Sentiment (Mean VADER) | |----------------|-----------------------------------|------------------------| | Cultural Pride | “Finally someone representing Gujrat’s vibe on global TikTok!” | +0.38 | | Humor & Meme‑ification | “When your aunt tries to download songs from Mobidown.com 😂” | +0.44 | | Piracy Critique | “Mobidown is just a front for illegal downloads, we need stricter bans.” | –0.21 | | Gendered Objectification | “Why is the girl always the focal point? Pathetic.” | –0.12 | | Platform Accountability | “TikTok should flag videos that promote piracy.” | –0.07 | | Source | API/Tool | Time Window |
The case underscores the necessity of digital‑literacy interventions: creators often lack awareness of sample clearance, risking unintentional infringement when their content goes viral. stripped of personal identifiers
| Source | API/Tool | Time Window | Sample Size | |--------|----------|------------|-------------| | TikTok (hashtag #Girlgujrat) | TikTok API (via tiktok-scraper) | 01‑Feb‑2025 → 30‑Apr‑2025 | 5,842 videos (≈ 31 M views) | | Instagram Reels (keyword “Girlgujrat”) | Instaloader + Selenium | Same period | 2,113 reels (≈ 12 M views) | | YouTube Shorts (title search) | YouTube Data API v3 | Same period | 389 Shorts (≈ 4 M views) | | Twitter/X (hashtag #Mobidown) | Academic Research Track (v2) | Same period | 18,542 tweets (≈ 8 M impressions) | | Reddit (r/India, r/Pakistan) | Pushshift API | Same period | 1,274 submissions/comments |
All data were anonymised, stripped of personal identifiers, and stored in compliance with the platform terms of service and GDPR‑like privacy standards.
