Xxvidoe 2023 Logo — Design

  • Digital Aperture

  • Neo-Wordmark

    • (Chosen direction: Kinetic Arrow — balances legibility, motion potential, and icon distinctiveness.) xxvidoe 2023 logo design

    Primary Font (Wordmark): Customized General Sans – modified “v” descender, rounded “o”.
    Secondary Font (UI): DM Sans for captions, buttons.

    Palette:

    2023 note: Gradients are back, but used sparingly – only on hover states or animated intros.

    Gone are the days when Western clothing signified modernization. In the current landscape of Indian culture and lifestyle content, the saree and the kurta have been weaponized as tools of feminist and professional empowerment. Digital Aperture

  • Secondary: Deep Charcoal (#111111) or Pure White.
  • Accent: A gradient overlay (optional) transitioning from the primary color to a warm orange.

    • The Key Difference: In Western lifestyles, holidays are a break from routine. In Indian culture, festivals are the routine. They dictate cleaning schedules, shopping lists, and social interactions.