In 2018, the PTA issued draft Net Neutrality regulations that explicitly discouraged zero-rating, stating that “ISPs shall not engage in any discriminatory treatment of internet traffic, including zero-rating.” However, these regulations were never fully enforced. The PTA has since taken a more permissive stance, arguing that zero-rating for social and educational purposes is in the public interest.
Looking toward 2026, three trends will define zero-rating in Pakistan: zero-rated websites pakistan
The Competition Commission of Pakistan is currently more active than the PTA on this issue. If a telecom attempts to zero-rate its own streaming service (e.g., "Jazz Movies") while charging data for Netflix, expect a massive anti-trust lawsuit. In 2018, the PTA issued draft Net Neutrality